'Pokemon Go': Things you should know about this new mobile game

Pokemon Company  Niantic

Pokemon Company Niantic

Pokemon Go's not out in China, and some local conspiracy theorists hope it stays that way as they're concerned that the game's location-based play might reveal secret military sites to Western spies.

The augmented-reality game involves gamers using their mobile phones or tablet device to search the streets of their towns and cities for Pokemon, which appear in front of you. Niantic has released Pokemon Go in the United States at launch on July 6.

Though the game is addictive, it has been a talk of the town for many issues, good and bad.

Macquarie Capital Securities analyst David Gibson noted in a Bloomberg report that "out of every 100 units earned at the App Store, 30 would go to Apple, 30 to Niantic, 30 to Pokemon, and 10 to Nintendo".

"With Pokemon GO, you are seeing it as bypassing a lot of digital (marketing) channels that the brick and mortar shops have been relying on for the past few years".

It is unlikely that Nintendo's development team is learning anything about how to make smartphone games from this business, Mizuno said. The same percentage cut goes to Niantic to help fund game development, while Nintendo and Pokemon get a combined cut for their intellectual property.

For now, the game has been officially launched in 26 different countries.

Unlike conventional computer and console games that demand a player's full attention, "Pokemon Go" can be consumed in bite-size increments throughout the day - a pattern that already matches most people's phone usage habits.

Your next step, once you've started from scratch is to go walk outside. The game is a reminder that one of the most important success ingredients in the global content market is a compelling character.

Pokemon Go, the augmented reality game that has broken download records, has launched in the UK.

To install Pokemon Go on iPhone-check this link. The surge of players prompted Niantic Inc., who partnered with Pokemon Co. and Nintendo Co.to develop the game, to exert all efforts to boost the service capacity of the title.

According the the data collected by SurveyMonkey Intelligence, Pokemon GO already passed the user base of popular social media sites Instagram and Twitter.

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