Pokemon Go user retention rates more than double industry average

According to SurveyMonkey, the title has been attracting 21-million active daily users, surpassing the previous record holder, Candy Crush Saga, which boasted an estimated 20-million.

With Pokémon GO's absurd growth rate, it's already passed Twitter and Candy Crush Saga, moving it into third place among those now on Android phones at approximately 11 million daily active users. But the game is expected to pass Snapchat on Android in a few days, and it could surpass Google Maps itself as the largest user of Alphabet's mapping data. This has resulted in a positive bump in Nintendo's share value, with tech pundits already proclaiming the new app as a game changer.

Pokemon Go may be good at bringing in new users, but its ability to retain them is just as impressive.

While it is too soon to predict that Pokemon Go will be an worldwide success, it is definitely heading that way.

Back in 2012, "Draw Something" was a hot property and a very popular game during the time.

Additionally, Pokemon Go is raking in a ton of revenue, and average of $0.25 per day per player. Recently, it launched at the Apple App store and UK Google Play Store.

However, due to the great popularity, the same problems as the other popular apps is occurring at Pokemon Go. The Pokemon franchise has only ever been available on handheld Nintendo devices or Nintendo gaming platforms such as Nintendo 64, Gamecube or Wii.

For the uninitiated, "Pokemon Go" is an app that merges features of the classic late-90s video game with modern smartphone technology, allowing players to visit landmarks all over the country where they can spot and try to capture the virtual creatures.

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