#PrimeDayFail: Glitches, complaints batter Amazon Prime Day

Does this big shopping day live up to all the hype?

Amazon Prime Day has officially returned, and even though the range of items getting a discount seems to be just as eclectic as a year ago, there are some big ticket items for Prime users to consider.

Shoppers have every right to be skeptical after last year's 10-cent savings on premium 4K HDTVs and 20-percent deals on 2'shoehorns, so what can you expect and how can you maximize savings? "But the idea of asking customers to pay extra in order to save money just doesn't add up for us", Walmart said in a blog post a year ago.

According to commentators, Amazon had good reason to drum up interest in Prime Day, considering last year's event, saw customers purchase 34.4 million items - more than any other Black Friday in the company's history to that point.

There was no outcry like past year, when #PrimeDayFail became a trending topic amid complaints that the products offered were unimpressive and the best items sold out quickly.

Prime Day is proving to be the best time to get an Amazon device, since they are so rarely discounted at all. "Whether you think a deal is weird or wonderful we certainly embrace both". Unlike spotlight deals, however, these appear to be limited in quantity, with a progress bar for each item showing potential buyers how much of the stock has already been claimed. Now, this deal is hard even on major discount dates around the year, like Black Friday and Cyber Monday or any other holiday shopping event.

Technical glitches are also plaguing Amazon's website, angering shoppers that actually found a deal they want.

Shoppers who took to the site early had a chance to buy a Fire Tablet for $33.33, while Lenovo laptops were available for $199.

"As Amazon adds more benefits to Prime - such as faster delivery times with Prime Now, Prime Video, photo storage, music, and restaurants - we believe the service is helping Amazon to capture greater overall share of consumer wallets by building loyal users", wrote Ronald Josey, an analyst at JMP Securities.

The company said it resolved a glitch that made it hard for customers to add products to their shopping carts during the massive sale.

Amazon acknowledged the troubles in a tweet saying it is working to fix the problem quickly. At the same on the 2015 edition of Prime Day, Amazon had only posted 10 spotlight deals.

Well, today is Prime Day, and to honor that fact, the Tap is only $99.99.

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