Henrik Fisker Is Going For It Again

Henrik Fisker waits to speak during the Chicago Auto Show

Fisker co-founder executive chairman and chief designer at Fisker Automotive waits to speak during the Chicago Auto Show Thomson Reuters

The new Fisker, Inc. plans to launch a new line of long-range electric vehicles that will rival the likes of upstart Tesla Motors, as well as the more mainstream manufacturers now pushing into the battery-car business.

Fisker has also started a separate company called Fisker Nanotech to develop and supply his cars with batteries.

Mr Fisker's previous company, Fisker Automotive, founded in 2007, built luxury cars popular with celebrities until its high profile 2013 bankruptcy. It's unclear what battery technology it's working on that's going to different from the lithium-ion batteries we find in existing electric cars but the company suggests that the new batteries which might contain some lithium will provide better charge life and improved range.

Details are obviously scarce at this stage, though we're told that Fisker Inc.'s debut vehicle will include "dynamic, never-before-seen design features", combining advanced materials with the use of the latest software. There's no word yet on price or what it will look like, but Fisker says it will pave the path for a more affordable $40,000 electric auto in subsequent years - borrowing a page from Tesla's playbook. The name of the firm's new battery division is Fisker Nanotech. While we are not sure if revolutionary things will be offered here it is possible that Fisker is preparing something that could force even the biggest companies to think about their strategy. The Fisker Karma certainly had some faults, but the look and style of the vehicle wasn't one of them, in most people's opinions.

Fisker said his new electric cars will be powered by a long-range battery that uses graphene to extend its range and life and reduce charging time.

It was said that during its lifetime Fisker Automotive spent $1.4 billion, sourced from investments from the private sector and from loans given by the Department of energy.

After a three-year break, Henrik Fisker is recharging Fisker Automotive, the company that bought us the ill-fated yet handsome to look at Fisker Karma. It will be sporty and spacious.

An announcement or design reveal for the first Fisker Inc. vehicle could happen as soon as mid-2017, several sources say. "We will also be looking at selling this technology to other OEMs because if you want to reach true mass-market potential, we need probably, eventually, an OEM".

However, sales were poor and due to problems with suppliers and even a natural disaster, Fisker was forced to walk away and the company went into bankruptcy. To learn more, visit Fisker Inc.

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