The new plans basically extend the savings Sprint was offering as a promotion to new customers until June 30, 2018.
Starting April 7, Sprint's Unlimited Freedom for new customers starts at $50/month for the first line and then jumps to $80 for 2 lines, $100 for 3 lines, and $120 for 4 lines (prices with autopay turned on).
The Unlimited Data Plus plan offers unlimited 4G LTE data steaming per month per device with 10 GB of mobile hotspot and unlimited text and talk for $90 for one line, $145 for two lines and $185 for four lines after a bill credit.
Sprint is getting more aggressive in its pricing on unlimited data as it feels the heat from traditional competitors as well as new ones, like Comcast.
The plan in question is the carrier's top-tier data plan that allows you to use the most amount of data possible that the company offers without having to use Wi-Fi.
The Wall Street Journal on Wednesday reported that the rise of unlimited plans, which Sprint claims account for more than 90% of their user base, is precisely what drove the company to stop offering that "50% off" discount. The carrier said its video streams are capped at 1080p, music streams are capped at 1.5 Mbps, and gaming streams are capped at 8 Mbps. After 22GB of data usage per line, AT&T may slow speeds.
Those on the AT&T Unlimited Plus plan that don't take a pay TV service from AT&T will get credentials to access HBO via the DirecTV Now or HBO Go apps.
Sprint's previous Unlimited promotion ends tonight, and the company is retiring its well-known "50% off" and moving away from its "Better Choice" metered plans. "During the past few months, we've seen other national wireless carriers offer unlimited plans, but their offers don't match the value we provide".
"Sprint launched "50% off" in 2015 as a bold offer to attract customers, and it was extremely successful", said Solé.
That doesn't work when customers are switching from an unlimited plan, as there's nothing left to upsell to.
Unlimited is also available to business customers, who can sign up for an unlimited number of lines.
High-band spectrum, though, is much more hard to use reliably on smartphones, and Sprint lacks the same coverage in the 700MHz spectrum, which puts it at a disadvantage next to Verizon and AT&T. Sprint served 59.5 million connections as of December 31, 2016, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and worldwide push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has not had a profitable year since 2006, reports Yahoo. Taxes, surcharges and restrictions apply.