An investigation by The New York Times found a total of five women who received payouts in exchange for not pursuing litigation against O'Reilly. O'Reilly has a history of sexual harassment at Fox News and was famously sued by Andrea Mackris 8 years ago for an enormous amount of money, so it is hardly surprising other women have come forward.
It is also largely because of O'Reilly that Fox News is the most popular network in all of cable TV and can thereby extract higher rates from cable companies to carry it. The women either worked or appeared on The O'Reilly Factor.
O'Reilly's nightly news show has consistently been Fox News's biggest ratings driver, pulling in nearly 4 million viewers a night.
He also said numerous companies are still willing to advertise on other Fox News programs.
There are three new cases in all and two of them are sexual harassment claims. Companies who advertised on the FNC program were subjected to severe backlashes on social media.
"While it's hard to tell what the facts are, the allegations are disturbing", Mercedes-Benz spokeswoman Donna Boland said.
Credit Karma spokesman Rick Chen said the company removed its ads from O'Reilly's show "in light of the recent concerning allegations".
"We value our partners and are working with them to address their current concerns about the O'Reilly Factor", Rittenberg said in an emailed statement. "We will continue to closely monitor the situation but believe this is the right decision at this time", the CEO of the clothing company said in a statement reported by The Times. The company assured reporters it has reassigned its O'Reilly ads "in the midst of this controversy".
"On the heels of Roger Ailes' shameful removal from Fox News, following similar sexual harassment claims, Mr. O'Reilly's case is part of a larger culture that condones the harassment and objectification of women at Fox News". They joined Mercedes Benz, which said Monday it was backing away from O'Reilly's show. O'Reilly has said the claims had no merit but were settled to protect his children. "In my more than 20 years at Fox News Channel, no one has ever filed a complaint about me with the Human Resources Department, even on the anonymous hotline". There were seven ads for financial services firm Voya.
Insurance company Allstate, the men's clothing line Untuckit and pet food company Ainsworth Pet Nutrition all confirmed Tuesday that they are withdrawing commercials from the show, NBC News reported. And just days after the allegations, the number of advertisers disassociating their brands from his show continues to grow.