The Patriots quarterback will grace the cover of "Madden NFL 18", so there was plenty of news about Brady after the announcement Friday.
Tom Brady isn't afraid of curses.
Brady takes over from Patriots team-mate Rob Gronkowski - who saw his 2016 season curtailed by a back injury in November.
Could a curse be in store for the five-time Super Bowl champion?
For the first time in the history of EA Sports' Madden franchise, teammates will be on the cover of the game two years in a row.
"I think that is one of the negotiations we always go through before we start a game", Brady said, clearly enjoying the question.
He proves he doesn't believe in curses in the video above, showing the confidence he has within himself to break mirrors and walk under ladders if it means he can be the Madden 18 cover athlete.
With every new Madden game, comes the question of the Madden curse.
This weekend also marks the finals of the Madden Championship, the culmination of the first year of Madden NFL's competitive gaming series. The Patriots QB has never graced the cover of Madden, and he's not scared of the "Madden Curse".
Madden NFL 18 will launch on the PS4 and Xbox One on August 25. By pre-ordering the G.O.A.T. Edition for $79.99 Dollars, you'll receive three-day early access to Madden NFL 18 on Tuesday, August 22, as well as one of five G.O.A.T. players of your choice for Ultimate Team. In recent years, National Football League players have a superstition of who gets to appear on the cover of the newest Madden, it can be a curse or good luck. EA Access will let subscribers play up to 10 hours of the game in a trial starting Thursday, Aug. 17. It will feature new visuals and physics courtesy of the Frostbite engine. A few previews, including a new game mode, will be released on June 10.