Google and YouTube have been pushing VR and 360-degree video as a format for some time, but today they've announced a new VR focused format called VR180. Although we are not getting any closer to full immersive experience, this step is going to tempt the YouTube creators into making VR180 videos, instead of the usual flat videos, increasing the VR content on YouTube dramatically.
YouTube is also partnering with major electronic manufacturing brands like LG, Lenovo, and Yi Technology among others to develop the VR180 cameras. "They will be as easy to use as point-and-shoot cameras, for around the same price", said Product Manager Frank Rodriguez in a statement posted at Google's official YouTube blog. These will look like regular videos on desktop or mobile without VR glasses but to get the most out of it you will need some sort of VR headset. Of course, it will be a while before you can actually buy a camera that supports the new VR180 standard, but VR video creators can "loan" one from any one of nine YouTube Spaces locations around the world.
More information about the VR180 format can be found on the YouTube website. From vlogs, to makeup tutorials to music videos - your videos will work great in VR.
YouTube also plans to open ip the VR180 certification program to other manufacturers who want to build their own cameras.
Wojcicki introduced two new mobile capabilities, including a feature that automatically reformats videos shot vertically or in square to render normally on a viewer's smartphone.
Google said the above move is aimed at simplifying the entire concept of 360-degree videos in the first place.
Google realized that filming 360-degree videos isn't an easy task for most content creators. But this is not the case with YouTube VR180, which offers higher resolution (up to 4K) across the entire video image.
At VidCon 2017, YouTube CEO Susan Wojcicki announced some big things for the platform, including a mind-blowing statistic: 1.5 billion people watch YouTube videos monthly. Also on the docket is a feature that will let users share videos from the YouTube app.