Amazon tests new fashion shopping service for Prime members

Amazon Prime Wardrobe

Amazon Prime Wardrobe enables users to try on clothes at home for freeAmazon

Online behemoth Amazon is accelerating the disruption of e-commerce with a "try before you buy, and only pay for what you keep" service through its new Prime Wardrobe launch.

More than 1m products, such as clothes, shoes and accessories from brands such as Calvin Klein and Hugo Boss are eligible for the service, Amazon said. Other companies like Nordstrom's Trunk Club and Stitch Fix have similar "try before buy" special programs for customers. I don't reasonably see either of those happening any time soon, and the bigger Amazon gets, the more unlikely it becomes that the Amazon growth story will come unhinged. If you already pay for Amazon Prime, which gives you free, two-day shipping on millions of items, then Prime Wardrobe won't cost you a penny more.

Amazon has launched Prime Wardrobe, a new try before you buy fashion service.

By 2021, Cowen expects Amazon to generate US$62 billion in annual apparel sales in the US. Amazon may offer clothes, but they lack the advice of a retail worker who can help pick out outfits and provide their honest opinion about what looks good and what items the shopper could do without.

Amazon is poised to surpass Macy's this year as the largest US clothing seller, according to Cowen & Co. analysts.

According to commentators, it was hard to predict what impact this would have on the company's clothing sales, but it followed a pattern at Amazon of eliminating so-called friction points to online shopping that had made it surprisingly successful in the apparel category.

Over the past few years, Amazon has been changing our lives with technology. And you'll get 20 percent off if you keep at least five.

Free returns are not a new concept, but Amazon Prime Wardrobe has gone a step further by providing a prepaid label and resealable box with the convenience of unattended pickup.

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