Lin took a look at some high earning iOS apps and discovered a few suspect apps, many of them with exorbitant subscriptions to which users were seemingly subscribing.
Lin and Apple watcher John Gruber are asking how Apple let this app past its review process and are demanding Apple reconsider its App Store advertising system. Until Apple removes these scam apps and improves its app review policies, spread the word to make sure family and friends don't get ripped off!
"They're taking advantage of the fact that there's no filtering or approval process for ads, and that ads look nearly indistinguishable from real results, and some ads take up the entire search result's first page", Lin wrote.
It has now been removed from the US App Store (but is apparently still accessible in the Belize App Store) but since it was posted on 14 April, it is estimated by Mobile analytics firm Sensor Tower to have made around $80,000 a month. Ads display a small blue icon signifying an advertisement, but otherwise, they're almost indistinguishable from search results. As long as they are okay with Apple taking 30%.
Top Charts had a ripple effect on the increasing popularity of featured apps or viral apps therefore demoting it to a second click will impact burst campaigns that developers did for user acquisition and may even dilute the effect of charts induced virality.
Coombs goes on to say that users will always be given the choice between "Never, When in Use and Always" when the app is first used, so you can have your Uber and uh, eat it too. If a user does go through, a Touch ID prompt box pops up for authentication, but states that the user will pay $99.99 for an automatically renewing seven-day subscription. I opened App Store to browse the top grossing apps.
Subscriptions and In-App Purchases can also be purchased directly from the App Store outside the app which will be helpful for large brands on the App Store who are big on the Freemium model. However, some social-networking apps have likened Apple's tactic to arm-twisting, as reported by the Wall Street Journal. Ideally, iOS 11 will include search ad improvements to prevent such practices as these, while there's also the question of how these ads made it through the App Store approval process in the first place.