The company says: "With regards to brand safety, generally, people who view content in News Feed implicitly understand that the individual posts they see are not connected to or endorsed by the other posts in their feed - from brands or anyone else". Our goal is support creators and publishers who are enriching our community. The company reported that the Facebook is trying to come up with a set of tools and guidelines that detail the users including the creators and publishers so that they can make money as the content is posted on the platform with the wonderful new revenue sharing business model. If what's published is deemed to be in violation of these guidelines, publishers will be notified that ads have been removed from the material - a decision that can be appealed.
"There have been concerns that marketers have had that are wide-ranging around digital, and we want to do everything we can to ensure that we are providing the safest environment for publishers, advertisers and for people that utilise the platform", said Ms Carolyn Everson, Facebook's vice-president of global marketing solutions.
Facebook is making it harder to profit off of smut, vice and fake news. The full list of publishers on the complete set of formats for Audience Network is expected to be available by October. These standards will apply to ad placements where context could matter, including in-stream ads and Instant Articles.
With early indications that Watch is drawing an audience, coming out with standards early in its roll out gives Facebook an opportunity to build a quality environment.
While the guidelines do not cover every scenario, they are a good indicator of what types of content are likely to generate more revenue.
Publishers repeated caught sharing content that violates Facebook's Content Guidelines for Monetization, clickbait or sensationalism, or misinformation and false news risk losing their monetization privileges.
In addition, Facebook's team are also partnering with third parties such as DoubleVerify and Integral Ad Science to sure its brand safety tools and controls are serving advertiser needs. This month Facebook executives told congressional investigators that it unwittingly sold $100,000 worth of ads during the USA presidential election to a Russian company that was targeting voters.
"As soon as we determine that content has breached our community standards, we remove it".
The tech firm said that publishers that depict misappropriation of children's characters, tragedy and conflict, "debated social issues", violence, nudity, drug use, overly graphic images and derogatory language and other offensive content may not be eligible to make money from ads.