The one-hour special takes place in Los Angeles, with remote stages in NY and Nashville and will air on participating networks, ABC, BET, Bravo, CBS, CMT, E!, Fox, HBO, Heart Radio, MTV, NBC, Oxygen, SiriusXM, Univision, BeatsOne, AOL, Apple Music, Facebook Live, Twitter, Huff Post Live, Yahoo, YouTube, and Westwood One. The event will also be streamed internationally on Facebook and Twitter.
The Hand in Hand broadcast will be produced by SB Projects and Den of Thieves with Scooter Braun, Bernard "Bun B" Freeman, Allison Kaye, Jesse Ignjatovic and Evan Prager serving as Executive Producers.
"Natural disasters don't discriminate", said Beyonce.
Drake, Justin Bieber, Justin Timberlake, and Dave Matthews are just some of the musicians taking part in the telecast, though it's unclear whether they will perform or simply deliver a special message for viewers. "We have to be prepared for what comes next".
Usually competitive network morning personalities Matt Lauer, Norah O'Donnell and Michael Strahan stood before a satellite image of an ominous Irma to describe devastation the storm had caused. Celebrities in the acting and music industry answered the phone calls and jotted down the pledges for victims of Hurricane Harvey.
Comic Relief USA, the non-profit organization behind Idol Gives Back, will manage collecting the donations and distributing them to organizations helping in the relief efforts, including the Rebuild Texas Fund, Feeding Texas Habitat for Humanity, United Way of Greater Houston and more. Other entertainment figures have already stepped up to help flood victims in the past week.
Leonardo DiCaprio, Jamie Foxx, Beyonce and Justin Bieber were among the celebrities who helped to raise $14.5 million (£10.9 million) on Tuesday (12Sep17) during the Hand in Hand: A Benefit for Hurricane Relief telethon.
The event will air from Los Angeles and will have stages from NY and Nashville, Tennessee.
The one-hour event will culminate in a live performance finale from George Strait's benefit concert in San Antonio, Texas, which will feature Lambert, Chris Stapleton, Lyle Lovett and Robert Earl Keen, according to Billboard.