Since other voice assistant such as Amazon Alexa and Google Assistant are open for developers to test out other services through the assistant, Samsung has chose to bring the same Bixby 2.0 SDK for developers, as mentioned earlier.
Speaking at the WSJD Live conference this week, Samsung Next president David Eun said, "When we think about Bixby, we don't think about it as a voice gateway on a single device". SmartThings Cloud is mostly a rebranding, which could mean little, but developers may be hopeful that it also means an actual restructuring of resources and products to unify what Samsung is doing across all of these.
Samsung believes that Bixby 2.0 will ultimately be a marketplace, for intelligence.
Within that umbrella, you have a couple new products that are more interesting than just a rebranding. Samsung smart-fridges (Family Hub refrigerator) and TVs for an example, will begin shipping with Bixby support starting in 2018.
Bixby 2.0 is Samsung's latest intelligent assistant platform created to make connected experiences more personal and open.
"Now, we are ready to take Bixby to the next level". The giant south Korean has, however, presented version 2.0 of Bixby Wednesday, 18 October 2017. "Bixby 2.0 will be a fundamental leap forward for digital assistants and represents another important milestone to transform our digital lives", said Samsung in a press statement.
Expect Bixby 2.0 to be more personal and have more natural language capabilities. With this new service, third party developers will also be able to integrate their own other services to this assistant. It's unlikely that we will be getting more news any time soon, but we should be getting some clues as Samsung rolls the SDK beta out to more developers.
Samsung's Eui-Suk Chung, EVP, Head of Service Intelligence of Mobile Communications Business, wrote, "To understand where we are going with devices, it is important to understand how far we've come".
Samsung's tech will allow "dumb" devices to be smart and connect to the IoT.
Do you reckon Bixby's new approach can top Amazon and Google's efforts? But as with Bixby 2.0, Samsung is doing a lot of talking without really saying much.