She played "New Year's Day", from her highly anticipated album, Reputation, just hours before it's official release. But there's still one way to listen to reputation online legally without buying a copy. The album isn't available to stream on demand anywhere and won't be for at least a week.
To go along with the album release - which now is only available to listen to as a physical purchase, digital download or interspersed on an iHeartRadio stream - Swift also is selling two magazines she compiled, featuring some of her own poetry, watercolor paintings and lots of behind-the-scenes photographs of the singer filming the music videos, hanging out at home with her cats and posing for fashion photo shoots. According to Vox, iHeartRadio is now playing a song off Reputation at the top of every hour on the platform's newest station, "Taylor Swift reputation Radio".
Now the only place you can listen to all 15 songs of Swift's Reputation for free is on the iHeartRadio app (for a limited time). Keeping the album off streaming services for a little while helps reach that goal. In 2015, she called out Apple Music for failing to pay royalties on streaming during free trial periods, but relented with Apple Music after a Fathers' Day 2015 conversation with Apple SVP Eddy Cue in which he changed the company's policy.
Even the low sales prediction of 1.3 million is more than any artist has sold in recent years except Adele (whose 2015 album "25" moved a record-breaking 3.4 million units in its first week and withheld the album from them for some seven months) and Swift herself.