It's decked out in Tiffany blue, from the walls to the chairs to the plates.
Shoppers on Fifth Avenue can now order breakfast at Tiffany's, 56 years after the movie title popularised the famous New York City jewellery store. You can't actually have breakfast there... The company operates more than 300 TIFFANY & CO. stores in more than 20 countries.
The day has finally arrived for all those who have strolled past the large pictures windows on Fifth Avenue in their black gown and opulent jewels, sunglasses perched upon their noses, croissant and coffee cup in hand- just as Audrey Hepburn once did.
But that's all about to change.
Luxury jeweller Tiffany's & Co opened a cafe on Friday as part of a renovation of their Manhattan flagship store.
The Blue Box Cafe is Tiffany's first restaurant, timed to the release of the brand's line of "everyday objects", including a $350 gold vermeil insane straw and a $1,500 sterling-silver "coffee can".
And the food? Well, as you'd expect, it's pretty high-end.
Breakfast at Tiffany will run you $29, and includes either a croissant or seasonal fruit and your choice of smoked salmon and bagel stack, truffle eggs with bacon and cheese, avocado toast with veggies and sprouts, or a buttermilk waffle with poached fruit and Catskills maple syrup. As Tiffany & Co. put it, the café serves "American classics made with the highest quality, regionally sourced ingredients".
The new additions are "yet another reason to visit our new fourth floor", Tiffany's vice president and creative director, Richard Moore, told the magazine. According to a menu published by Eater, meals are at a price: $29 for breakfast, $39 for lunch, and $49 for tea.
Excuse us, we're just off to book flights.