Many Pizza Hut locations are already licensed to serve and distribute beer and wine, which allows Pizza Hut to eliminate any third-party vendor to provide a smoother, faster delivery experience.
Phoenix-area Pizza Hut customers will be able to order six-packs of Shocktop, Bud Light, Budweiser and a local Arizona-based craft brew, Kilt Lifter, which will all cost a flat rate of $10.99.
This content is published through a licensing agreement with Acquire Media using its NewsEdge technology. The company plans to expand its alcohol delivery service beyond Phoenix shortly.
Pizza Hut is thinking outside of the pizza box in an effort to boost sales. Brand has seen its stock soar this year, increasing by 32% since January 1.
The hope is that by adding beer and wine to its delivery menu, the company will have an extra edge over competitors. During the summer, the pizza chain announced that it would be hiring 14,000 more drivers around the country by the end of 2017.
While beer and wine delivery pilot is beginning with just one downtown Phoenix location. Customers also have to have their IDs ready at the door to take advantage of delivery. All drivers who deliver the alcoholic beverages will be at least 21 years old and they'll also make sure to check the customer's identification for age as well.