Ahead of tougher European Union data laws, Facebook is sharing its privacy philosophy

Image Credit Pe3k  Shutterstock

Image Credit Pe3k Shutterstock

The privacy controls tell how Facebook handles customers' information.

Facebook directly references the European Union's impending General Data Protection Regulation (GDPR), a law meant to strengthen privacy protections with certain requirements. Under GDPR, tech companies, even those that are US -based, will be required to report data breaches within 72 hours or face a tough penalty. This year, we'll introduce a new privacy center that features core privacy settings in a single place.

Going forward, educational videos will appear in News Feed that inform users on privacy topics such as how to control what information Facebook uses to show ads, how to review and delete old posts and what happens when an account is deleted. Coinciding with "Data Privacy Day", Facebook Sunday released a series of data privacy announcements.

"Privacy controls are only powerful if you know how to find and use them", Egan continued.

Amid ongoing scrutiny and ahead of the May 2018 General Data Protection Regulation (GDPR) deadline in Europe, Facebook is undertaking a new privacy education campaign for users.

"We're constantly working to develop new controls and design them in ways that explain things to people clearly", Erin Egan, Chief Privacy Officer, wrote in a blog post.

"You own the information you share on Facebook". Facebook has also moved all its privacy setting to 1 page only instead of multipage privacy settings. Facebook says the centre is being designed "based on feedback from people, policymakers and privacy experts around the world". "This includes tools to make sure you share only what you want with the people you want to see it". "Consumers are willing to share data if they perceive there is a value or benefit to them in return Offer consumers benefits and rewards in exchange for the use of their data", said Schulz.

"We put products through rigorous data security testing".

Users will be encouraged as of today (29 January) to take a privacy check-up of their profile to examine what exactly they are sharing and who exactly can view it.

Facebook is bracing for new regulations created to help Europe's 500 million consumers take back some control over how online businesses use their personal information.

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