Amazon exploring Premier League options

Amazon'hold talks over Premier League


In a challenge to Sky and BT, the internet giants are thought to have already held talks about streaming matches online. Bloomberg reports that the online retailer is preparing to bid for matches next month, likely providing traditional United Kingdom broadcasters Sky and BT with some much-needed competition over the next three years. It would be a big step for the company, which already streams Thursday night National Football League games and ATP Tennis, though going up against the likes of Sky and BT means the rights aren't going to be cheap.

Only time will tell whether Amazon will follow up its interest in the Premier League with a formal bid that could be crucial to clubs' hopes of securing a substantial increase in the £5.14 billion they obtained from Sky and BT during the last rights auction.

It would mean a bumper payday for the Premier League - who raked in more than £8billion from their last domestic and global TV rights auctions - as the Silicon Valley titans have billions to invest.

A record 200 live games per season are available when rights for 2019-2022 come up for grabs.

Last month, Sky and BT announced that they would make their streaming of the Premier League's games available for companies such as Amazon to place their money where their mouth is.

According to The Telegraph, Amazon has consulted industry experts about what is needed to create a top-tier football offering. The following month, Facebook reached a deal with Univision and MLS to stream at least 22 games.

Richard Broughton, Research Director at Ampere Analysis, said it is very likely that the company will bid for the EPL rights.

Adding Premier League games to the fold would likely be yet another push from Amazon to add more users to its exclusive Prime service, which competes with other exclusive video, TV and movie streaming services.

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