CES this year, LG Display is showcasing an OLED display that can be rolled up so it's easier to move or be hidden from view when not being used.
LG has been leading the way in large-sized and mid-sized OLED displays for TV, auto-components and lighting.
Rollable display means that consumers can easily roll up a display and enjoy bright, high-resolution content anytime, anywhere, LG Display said.
The device looks promising and appears to bring forth a bunch of advancements to the traditional flat-screen TV.
LG has pulled the covers off its flagship OLED TVs for 2018, following very much in the lines of 2017, but this time called its TVs AI OLED, to indicate the new level of intelligence that they offer.
LG has not confirmed any potential release and we can not say what the price tag it will get. So you can make better space utilization by owning this new OLED display.
Ahead of the company's press conference on January 8, LG had already taken the covers off a 65-inch Ultra HD television which can be rolled up into its stand when not in use, or when it needs to be transported. LG Display also intends to expand production of OLED displays through its investment in China. In addition to the rollable technology, LG will also be sharing more information about its OLED technologies with a 55-inch transparent display and a 77-inch wallpaper concept TV.
"The newly-unveiled 65-inch rollable UHD OLED display especially highlights the distinctive technological edges and unlimited potential of OLEDs". This way, the products use Assistant's voice recognition capabilities but are able to communicate with other LG products through ThinQ AI.
This is not the first time that LG has attempted to showcase a "rollable" TV.
Also, the foldable feature isn't the only USP of the TV given that it also excels in its primary role as well, that of a TV in the first place.