YouTube announced late Wednesday that they were dropping Logan Paul from its Google Preferred program, which gives advertisers the ability to sell ads on the top 5 percent of creators on the platform.
Almost a day after the tweeted response, YouTube has announced it is removing Logan's channels from Google Preferred and will not feature Logan in the Web series Foursome. YouTube has stopped production of all its original video projects with Paul on its Red subscription.
Our hearts go out to the family of the person featured in the video.
The statement comes over a week after the video streaming platform's rather indifferent response to the matter, when it stated how it prohibits violent or gory content.
The video was reportedly initially okayed by Youtube's content assessment team before it was removed. It instituted it years ago to deal with both the perception and the reality that the world's biggest video site has a lot of. stuff, and that advertisers might prefer a clean, well-lit place.
Google touts Preferred as a collection of "the most popular YouTube channels among U.S. 18- to 34-year-olds" and "the most engaging and brand safe content on YouTube", organized into categories like fashion, pop culture, and recipes. If a video is graphic, it can only remain on the site when supported by appropriate educational or documentary information and in some cases it will be age-gated.
Logan still has a secondary channel, his music videos, his clothing line to make money from.
The video that YouTube is referencing to in its statements against Paul is his video uploaded on December 31, 2017.
Paul has neither uploaded new content nor addressed YouTube's decision to cut ties with him as of yet.
YouTube has spent the a year ago telling advertisers it's safe to run their ads on the world's biggest video site. "It's taken us a long time to respond, but we've been listening to everything you've been saying", Youtube said. "The channel violated our community guidelines, we acted accordingly, and we are looking at further consequences".
In comparison, after PewDiePie, whose real name is Felix Kjellberg, posted anti-semantic content, Disney Maker Studios dropped him and YouTube Red canceled the second season of his Halloween special - replacing him with Logan's brother Jake by the way.