"As a brand that inspires the limitless potential in girls, Barbie will be honouring its largest line up of role models timed to International Women's Day because we know that you can't be what you can't see", said Lisa McKnight, Senior Vice President and General Manager, Barbie. It ignores the fact that she was a woman never at ease with her own body, that she lived a life in constant pain, and was in an emotionally abusive relationship, and that as a communist, who was not really a fan of American capitalism, this is not the legacy she'd want in many ways.
But the latter has violated their contract by failing to inform Kahlo's relatives about the uses of her image, he told AFP.
The row with Kahlo's family might settle down, but her fans' demands will stand still.
Frida Kahlo was a Mexican painter known for her portrait and self-portrait masterpieces. Alvarado declined to comment on how much the deal cost the corporation, which licenses rights to a variety of products - including tequila and Converse shoes - to educate the public on Kahlo's story.
One social media user pointed out another major problem with the Barbie dolls.
This is not the first time that the commercial activities of the Frida Kahlo Corporation are said to have angered some of Kahlo's descendants.
The 14 new women Barbie is celebrating with its Shero line includes Olympic snowboarder Chloe Kim, "Wonder Woman" director Patty Jenkins and Australian wildlife conservationist Bindi Irwin. A champion windsurfer, a chef and a journalist also joined the roster of new dolls.
"I would have liked the doll to have traits more like Frida's, not this doll with light-colored eyes", Romeo said.
Barbie is 59 years old.
That Barbie didn't have facial hair, either.