Despite, Google has made a decision to shut down its short URL service goo.gl in the wake of increasing number of offerings by the third party providers.
For those unaware, goo.gl is a URL shortening service offered by Google that was introduced in December 2009 and initially used for Google Toolbar and Feedburner before going public in September 2010. Mobile devices are the primary way most people get content, and the need for a URL shortener has gone down as a result. Google is encouraging developers to make use of FDL APIs, which will automatically detect a user's platform and direct other users to any location within an iOS, Android or web app. This deadline applies to registered Developers as well.
If you didn't know, Google has a URL shortening service where they take long URLs and converts them into shorter ones using the goo.gl link.
Google said existing goo.gl short links would continue to redirect to their destination even after the cut-off date of March 30, 2019. The good news is that existing goo.gl links will continue to work after the service is discontinued.
He also added, "URL Shortener has been a great tool that we're proud to have built".
To refocus our efforts, we're turning down support for goo.gl over the coming weeks and replacing it with Firebase Dynamic Links (FDL). This does not means those links will still not redirect as intended, as they will, it just means there will be no additional benefits associated with using a URL shortener service. Users will have to export their short links and import them manually into a Firebase backend. "We hope you are too!" Nevertheless, users will have the option to migrate their link information from the goo.gl console.