The executive, Andrew Bosworth, said he didn't agree with the provocative memo, now leaked to Buzzfeed, in which he described the company's mentality to grow and connect people at all costs. Maybe someone dies in a terrorist attack coordinated on our tools.
'We recognize that connecting people isn't enough by itself.
A leaked memo written by a Facebook executive justifying the social network's controversial data practices has caused outrage from Facebook users. "I didn't agree with it even when I wrote it", he wrote on Twitter after BuzzFeed published its report.
"The data, which dates from 2014, was used by Cambridge Analytica to target specific messages at residents who would be most susceptible to them", the report said.
So, in addition to Mark Zuckerberg's announcements last week - cracking down on abuse of the Facebook platform, strengthening our policies, and making it easier for people to revoke apps' ability to use your data - we're taking additional steps in the coming weeks to put people in more control over their privacy.
"We've never believed the ends justify the means".
Facebook boss Mark Zuckerberg quickly came to Bosworth's defense in a statement issued late Thursday.
It went on: "That's why all the work we do in growth is justified".
The website Ars Technica reported that users who checked data gathered by Facebook on them found that it had years of contact names, telephone numbers, call lengths and text messages. All the subtle language that helps people stay searchable by friends.
"We also need to work to bring people closer together".
BuzzFeed noted that the memo was written nearly immediately after a man was shot to death while streaming live video of himself with Facebook Live, and a few days before a Palestinian teenager was accused of killing an Israeli girl after praising terrorists on Facebook.
Facebook was under fire those days because of a live stream that contained the shooting footage of a Chicago man. Prior to this, there has been a growing evidence of Facebook's groups functions being used to promote hate speech and political discourses too - Russian operatives used Facebook to propagandize and troll Americans during the 2016 election.
Today, Facebook is embroiled in its biggest ever privacy scandal, after it was recently revealed that Cambridge Analytica had bought the data of 50 million Facebook users that was obtained without their permission.
"In nearly all of our work, we have to answer hard questions about what we believe", he concluded. He, however, argued that these negative outcomes were a reasonable out of the social media giant's broader "growth tactics" to connect with people. Because that's what we do. Strategic Communication Laboratories, which partnered with Facebook, violated an agreement by gaining user information through deceptive means.
'He is definitely a guy who isn't very diplomatic - he'd blunder into internal debates and internal comms would tend to keep an eye on what he's doing and posting, ' a former senior Facebook employee told BuzzFeed. And it will have lots more information from your use of its service - everything from the businesses and hobbies you "like" to the types of news articles you read and share.
At least some Facebook critics accepted Bosworth's defense that he'd merely been trying to provoke. "Maybe it even saves the life of someone on the brink of suicide", Bosworth wrote.