Richards said that Jared Kushner did the talking, explaining to her that if Planned Parenthood continued providing abortions, funding would be a problem with the Trump administration. Ideally, Richards claims they said they would like to see, "a national headline reading 'Planned Parenthood Discontinues Abortion Services'".
In the book, Richards reveals that, in an apparent bid to deliver a "political win", the pair suggested during a meeting shortly after Donald Trump's inauguration that federal funding for Planned Parenthood could increase if the organization agreed to cease abortion services.
'If it wasn't crystal clear before, it was now.
Richards later criticized Ivanka for what she called her silence on the abortion issue.
However, it's equally unclear why the Kushners thought that they'd talk Planned Parenthood out of the abortion industry. "It takes a lot to get Kirk mad, but it looked like his head was about to explode", she wrote.
"'Our mission is to care for women who need us, and that means caring for all of their reproductive needs-including safe and legal abortion, '" Richards recalled telling the Kushner and Trump, according to her book.
PEOPLE magazine reports Richards was leery but felt she owed it to her organization's patients to meet with the couple, which she did in January of 2017.
"If nothing else, I felt I needed a witness".
Three months after the meeting, Planned Parenthood released a statement disclosing the event, stating the meeting's goal was to make sure Trump understood Planned Parenthood's role in healthcare, as well as "why it would be a disastrous idea to block people from accessing care at Planned Parenthood". At the time, it seemed that Ivanka had wanted to open a back channel to Planned Parenthood, although what goal that would serve was not terribly clear.
Bustle says that when the news broke that Planned Parenthood had met with Ivanka Trump and Jared Kushner, the organization released a statement saying that their goal behind the meeting was to enlighten the new Trump administration about Planned Parenthood's role in guaranteeing women's health.
"If her job is to advocate for women, I don't think she's done a very good job", Richards said. She says she made it clear that option was dead on arrival.
Planned Parenthood, which is the nation's largest abortion provider, is still eligible for federal grants and contracts under the large spending package passed by Congress last month. The White House did not return CNBC's request for comment.