Google Cloud is ready for the GDPR

David Jones

Google Cloud is ready for the GDPR

As the European Union (EU) prepares to introduce the General Data Protection Regulation (GDPR) on May 25 to harmonise data privacy laws, Google has updated the company's Privacy Policy to comply with it across all of the services the tech giant provides in the region.

Although we're taking these steps to make our Privacy Policy easier to understand, it's important to note that nothing is changing about your current settings or how your information is processed.

First and foremost, Google's updating the way its privacy policy is presented. You can now download your info from even more Google services (the company does not make it clear which ones exactly) and also schedule periodic downloads. Google also announced that it's improving User Controls, so it'll be easier for us to "review your Google security, privacy, and ad settings". Users can choose to permanently delete specific activities, or days of activity that they do not want connected to their account. It's also easier to browse and delete past online activity, do a security or privacy checkup, manage and mute ads and see all of the Google products you use on the Google Dashboard (which is now more mobile friendly).

Business users will be happy to learn that Google's Download Your Data tool is improving and expanding.

Google has also been working with its global advertisers, publishers, developers, and cloud customers to prep for GDPR, the post said.

Google Cloud will as a data processor, and as a data processor Google process data only as instructed by you-our customers.

These changes come at a time where awareness on privacy issues are higher than usual with scandals such as the Cambridge Analytica data breach affecting Facebook users worldwide.

Google Home is one of a few smart platforms out there.

What is likely to be of interest to marketers is that the process of managing advertising preferences or muting certain ads entirely will be more streamlined for consumers, with Google saying it has plans to "further simplify the look and feel of these tools in the coming months".

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