"I feel strongly that as adults, we can and should "be best" at educating our children about the importance of a healthy and balanced life", Mrs. Trump said. The president was sitting in the front row of the conference, feet away, as she announced, "As we all know, social media can both positively and negatively affect our children".
"Too often it's used in negative ways", she said. While the first lady does public appearances as needed, the first couple seemingly rarely eats together and reportedly maintains separate bedrooms. Something unique though: "She has not narrowed her platform down to just one topic as has been done in the past", Stephanie Grisham told CNN. The first lady lives here at the White House.
Aside from the president's solo trips, the family spends most evenings together.' She also played down the headlines about Trump's alleged affairs and said Melania 'is focused on being a mom.
"Her focus all along has been children, and this launch is meant to formalize what her role will be for the next three to seven years", Stephanie Grisham, Melania's spokeswoman told the Washington Post.
"I will continue to travel and speak to children directly about both their victories and hard realities they face, said Trump".
Monday's announcement is set for the Rose Garden.
As has been evidenced by the many events Mrs. Trump has participated in during her time as first lady, her focus will be the overall well-being of children. Trump acknowledged for the first time her intention to move forward with the topic, despite what could be perceived as hypocrisy.
For months, a persistent rumor has floated around Washington that Melania doesn't really live in the White House and stays in a house with her parents and Barron near his suburban Washington school.
Mrs. Trump has a 12-year-old son, Barron, and has expressed her interest in children through numerous visits to hospitals and schools.
"Let us teach our children the difference between right and wrong, and encourage them to be best in their individual paths in life", she said. BE BEST will support the families and children affected by this crisis, bring attention to neonatal abstinence syndrome, and help educate parents on the importance of healthy pregnancies.
President Donald Trump signed a proclamation declaring Monday "Be Best" day in honor of the first lady's new platform. Members of the President's Cabinet, including Secretary of Health and Human Services Alex Azar and Secretary of Education Betsy DeVos, as well as leaders from the medical, technology, and business communities who work on children's health and want to be part of the solution.