Among other features, Instagram has added AR Camera Effects that were initially a part of Facebook's AR Camera Effects Platform that was launched at F8 conference a year ago.
The company is also introducing a range of new photo filters, and users will be able to access a specific set of filters based on the celebrity Instagram accounts that they follow.
This new feature will allow users to post their GoPro footage directly from GoPro's application to Instagram without linking it together.
What that means is if you come across some cool AR effects in your favorite celeb's Instagram Story, you can tap on "Try it on" to try out those effects yourself. Instagram says a few influencers have new AR effects in progress, including Ariana Grande, Baby Ariel, Liza Koshy, Vogue, and BuzzFeed.
The video chat feature will be rolled out to users in the "coming weeks" that will allow them to video chat with their friends. Users can chat one-on-one or with a small group - and they can keep the conversation going for as long as they like. This feature takes advantage of Facebook's Camera Effects Platform that will let users use fun face filters and world effects.
Third parties and brands will also have their own filters. ASUS will be bringing the "unboxing experience" to life with the ability to get a deeper look at phone features and functionalities, and Kia will give people looking to buy a auto the opportunity to customize and get up close and personal with the Kia Stinger.
Another major upgrade is Video Chat that comes via the new update.
Instagram is also getting a revamped "Explore" section to improve discovery of things you're interested in.
The Verge has the details on Instagram's new feature. Aside from new ways to share Stories, Instagram introduces the ability to design camera effects, video chats, and a redesigned Explore tab.
It is categorized into "topic channels" so users can browse with more direction. There has been no official comment from Instagram around these features as yet.
"Our Community Guidelines have always prohibited bullying on our platform, and I'm proud to announce this next step in our ongoing commitment to keeping Instagram an inclusive, supportive place for all voices". This feature enables Instagram to eliminate threatening remarks.
Before enjoying these new features, you have to make sure you have the most updated versions of both apps (most newly-added features and improvements require downloading and installing the latest version).