The afternoon-long closure is estimated to cost the coffee chain about $12 million in lost revenue, but as Starbucks's own execs have pointed out, this is merely "a start" to solving this problem, as biases won't suddenly disappear after employees complete the last page of their "Team Guidebooks".
"Our hope is that these learning sessions and discussions will make a difference within and beyond our stores", Starbucks executive vice president, U.S. Retail, Rossann Williams said. The men, who had previously asked for the code needed to use the store's bathroom, said they were waiting for a friend.
Beginning at 11:30 a.m. ET, more than 8,000 company-owned stores across the nation will begin to close for the four hours of training. Starbucks said it was making the training materials available to those locations as well. Changing who's at the helm of an organization will do more to change it than a day of racial bias training. He and his partner sat down to await a business meeting they had scheduled at the store, but were arrested minutes later by police. An extended lunch break to watch a few videos and brainstorm isn't going to resolve deep-seated implicit bias that compels someone to call the police on Black people without question.
Starbucks is closing 8,000 stores across the United States on Tuesday for racial-bias training. The agenda included a short documentary film.
On Tuesday JAB Holdings, the private investment company of Germany's billionaire Reimann family, said it bought a majority stake in British sandwich and coffee shop chain Pret A Manger for $2 billion, expanding its reach into the coffee sector, where it also battles Nescafe and Nespresso maker Nestle (NESN.S).
"Starbucks is a place where people congregate and employees should be accepting of all people", said Pullen.
The company said its workers will be asked to consider the impact of racial discrimination on public spaces "from the civil rights movement all the way to today".
Ifill and McGhee, who both served as unpaid advisers, told reporters on a media call on Thursday that they think Starbucks' plan is ambitious.
Rashon Nelson and Donte Robinson appear on "Good Morning America", April 19, 2018, to discuss their arrest at a Philadelphia Starbucks.
Robinson and Nelson also accepted a symbolic, $1 compensation from the city of Philadelphia, alongside a promise from city officials to create a $200,000 young entrepreneurs program.