Amazon Prime Day 2018: Start Date, Expected Games Deals

Amazon Echo Show smart speaker

Amazon Echo Show smart speaker Courtesy of Amazon

There isn't yet an officially announced Prime Day 2018 date yet, but a recent banner leak suggests that Prime Day 2018 will take place on July 16, 2018.

If you're not certain you want to commit, there is a 30-day free trial available for Amazon Prime, which will still allow you to access all of the Prime Day deals. Users opting for monthly membership will also be the same benefits of faster deliveries, Amazon Prime Video & Amazon Music subscription along with access to exclusive deals. Cord Cutters News will have a special Prime Day Newsletter to full of all the best Amazon Prime Day deals. As a lot of these will be "Lightning Deals", keep in mind that not only will they be time-limited (some only last an hour before disappearing for good) but they'll also be stock-limited, meaning Amazon can sell out of the reduced price game before the allotted time is up. And if the customer no longer wishes to continue the Prime services, they can simply go to the e-commerce portal and cancel the subscription manually.

Tony Singh, content and business development director for BT's Consumer division, said: "We're delighted to be the first United Kingdom pay-TV service to offer Amazon Prime Video content to our customers". In the past, it was very much a case of taking a quick look at the site and seeing if a Prime Day offer grabbed your attention.

Amazon accidentally revealed that Prime Day will be held on July 16. You can't simply sit in front of your computer refreshing Amazon's homepage expecting to get the best deal.

Amazon's Prime Day has sparked the launch of similar shopping events from rival retailers like Target, Walmart and J.C. Penney. As CNBC notes, last year, Target began its back-to-school sale the same week as Prime Day, and J.C. Penney hosted its own "Penney Palooza" sale online. The summer tends to be a bit of a lull for retail sales, but Amazon's annual event gives shoppers the right incentive to buy more this time of year, so it makes sense other brands want in on that cash cow.

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