Amazon to show 20 Premier League games a season to customers

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Amazon has made it's much expected entry into the Premier League rights market Credit AFP

The new deals mark the first time a full round of matches will be shown live in the UK.

Sky Sports still have hold of the four choice packages, which they paid £3.5billion to acquire in February.

Having already secured 32 Saturday games earlier this year, BT Sport will for the first time show several midweek Premier League matches on the same evening, as well as several fixtures in the split weekend which will create an opportunity for a mid-season player break. It's a big deal for Amazon because Prime Video, which is online only, will be the only place in the United Kingdom to watch certain matches from the most popular league in the world's most popular sport. "The Premier League is the most watched sports league in the world".

The online streaming service has won the rights to show every game from the first round of midweek fixtures in December and all 10 matches on Boxing Day as part of the three-year deal. "In addition, Prime members will be able to watch weekly highlights of all Premier League matches throughout the season".

The matches will be available to anyone with an Amazon Prime subscription, which means you shouldn't have to shell out any extra cash to get your Premier League fix.

Pescatore added that the award was "great news for BT, with its TV platform the only place where users can watch all the Premier League matches from 2019, thanks to its content relationships with Amazon and Sky - for Now TV". It will run for three seasons.

"When the Premier League was formed in 1992 nobody could have envisaged the scale of worldwide growth in the competition which exists now", Scudamore said.

The amount it paid was yet to be disclosed.

The soccer deal extends Amazon's lineup of streaming sports events, which includes professional tennis matches and football games.

Now all the revenue from worldwide deals is shared equally among the 20 clubs but the bigger clubs had been pushing for a greater share of the money, arguing they are the main attraction for foreign viewers.

The groundbreaking agreement was announced by the Premier League on Thursday.

But the format of the Premier League's auction makes it easier for digital media companies to compete.

The online retail behemoth and streaming service becomes the first over-the-top streaming service to successfully bid for exclusive Premier League rights and joins pay-TV rivals Sky and BT in next year's line-up of providers.

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