That comes with additional perks, such as concession benefits, premium tickets (3D, IMAX), and the ability to see a movie a couple of times with the service.
In a statement, MoviePass also added that the surcharge is meant to "help drive attendance to theaters during their slow times". In addition, it offers customers the ability to line up in a faster lane when purchasing both tickets and food at the concession as well as free food size upgrade such as popcorns.
Deciding whether AMC Stubs A-List is worth it ultimately comes down to what you can afford, how often you go to the movies, and whether you have an AMC theater nearby. The movie subscription service has plans to instate surge pricing for non-annual subscribers starting at $2 for movies and times the app deems "very popular", Business Insider reports.
But the first change to the service will happen in the coming weeks, when MoviePass will start charging members what CEO Mitch Lowe calls "high demand" pricing. "I can imagine other subscribers writing off theaters until something similar to MoviePass pops up again - especially with so many other, cheaper entertainment options available". On its official Twitter page, MoviePass accuses AMC Theatres of "repeatedly" attempting to sabotage them while looking to turn a profit of its own.
While MoviePass' parent company, Helios and Matheson Analytics, has seen its stock price collapse in recent months over widespread concerns about the service's financial sustainability, at least one MoviePass critic is more impressed by AMC's approach to A-List.
Stubs A-List joins AMC Stubs Insider and AMC Stubs Premiere in AMC's fast-growing AMC Stubs loyalty program.
"We come to sometimes three, usually two movies a month", said Topanga Canyon resident Sean Taylor, who was taking his youngest sons, 10-year-old Alvie and eight-year-old Ezra, to the movies at regular ticket prices.
The company added 545,000 new paying subscribers between May 1 and June 15, it said in the filing, which also announced the company was selling $164 million in convertible notes, or bonds. MoviePass has to continue to grow to get bigger and better partnerships, however. The company also expects its cash deficit to reach $45 million by June.
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