Mexico's defender Jesus Gallardo is shown a yellow card by Argentine referee Hernan Maidana during the Russian Federation 2018 World Cup Group F football match between Mexico and Sweden at the Ekaterinburg Arena in Ekaterinburg on June 27, 2018.
After lingering at the pitch-side monitor, then going back for a second glance, Pitana ruled it no penalty - the Mexicans celebrated as if they had scored a goal.
The Swedes rolled to a 3-0 rout Wednesday, never challenged in the second half, overtaking Mexico to win Group F just four nights after a gut-wrenching last-minute loss to Germany. "We are highly motivated, we're very, very confident", he said. Germany was playing against Korea, who potentially was the weakest team in the group. Both games were played at the same time to avoid any advantages to any of the qualifying teams. "I think we've grown since our last match".
Second-half goals from defenders Ludwig Augustinsson and Andreas Granqvist, from the penalty spot, plus a comical own goal were reward for a physical display from Sweden, who only made it to Russian Federation by beating Italy in the play-offs.
The Swedes doubled their lead when Marcus Berg was fouled in the penalty area by Héctor Moreno and Granqvist calmly slotted in his second penalty of the tournament.
West Ham United striker Javier Hernandez became the first Mexican player to score 50 goals for his country - in 104 appearances - with his strike against South Korea.
The referee eventually went to a review after getting a call from the VAR officials sat in their booth in Moscow.
His status for Monday's Round of 16 match with Mexico is unclear.
Social media quickly filled up with memes and posts praising South Korea for its victory and thanking the team for helping secure Mexico's passage through to the next round of the World Cup.
Fabian went close with a shot from distance which deflected just over, but then Mexico imploded as Alvarez bundled the ball into his own net to make it 3-0 to Sweden.
Ivan Perisic scored a late victor to send the Eastern Europeans through to the next stage of the competition. Mexico has lost in the round of 16 for the past six World Cups in a row.