The woman who took the video, who said she is the child's mother, referred to the woman as Permit Patty.
But while Ettel can be heard reporting the girl for "illegally selling water without a permit", she later talked to the Huffington Post to give her side of the story. "You can hide all you want but the whole world is going to see you boo". She said she first tried to get the building's security to do something, but then got into an argument with the girl's mother that escalated to the exchange seen in the video. She also added the incident left her feeling awful and heart-wrenched because the girl's mother started yelling at her. She too went viral after calling police and telling a 911 dispatcher that black people were using a charcoal grill in a "non-designated area in Lake Merritt park". While Ettel said she would like to apologize to Jordan and her mother, the two said they would not accept her apology. It wasn't so much their propensity for calling the police over trivial matters that angered people but their eagerness at throwing vulnerable people under the bus. It was every two seconds, 'Come and buy my water.' It was continuous and it wasn't a soft voice.
Now, Ettel's screaming at herself for making the pretend call.
In the footage, the child's mother can be heard chastising Ettel as she stands on the phone; crouching down behind a wall when she realises she is being filmed. "Please don't make me sound terrible".
Another month, another phone-wielding woman from Oakland gone viral.
People have dubbed the woman "Permit Patty" for her extreme reaction.
"Right there, he is half-Asian and half-white but he looks white, so they didn't stop him and I remember saying to my son, 'oh my gosh Riley you look white so they didn't stop you, if you looked Asian, they would have stopped you, '" she said.
"It's not your property", Ettel retorts.
One good thing came out of the incident: Someone on Twitter wanted to help Jordan with her mission to Disneyland, and bought her four tickets.
She said she had left the windows of her office open as it was very hot and closing it would not have stopped the noise.
'I did not want to see the police because I was scared, ' she said. "We would love to donate to an organization that provides opportunities to young women of color interested in becoming entrepreneurs".
"She never asked us to be quiet", Austin said.
According to screenshots from a Twitter user who reached out to local dispensaries, many businesses have made a decision to cut ties with TreatWell as a result of the incident.