Popular Twitter users who have branded themselves as influencers have lost countless followers in the wake of the new regulations to curb fake accounts.
However, not all the accounts are bogus, and many could be frozen for reasons including verification issues, according to Gadde.
- Stephen Miller (@redsteeze) July 12, 2018I've lost about 2000 followers in the "Great Twitter Purge" today.
A few months ago, Rahul Gandhi had retweeted USA president Donal Trump's tweet praising American-Pakistani relations.
Katy Perry, the most-followed user on Twitter, and Lady Gaga lost about 2.5 million followers. Twitter said it wants its users to have confidence that the follower numbers are "meaningful and accurate".
Katy Perry has maintained her place as the most followed person on Twitter.
Celebrity accounts on Twitter have seen a big drop in numbers overnight, thanks to a rule change by the company.
Kenyans with a significantly small following also faced the purge with some reporting they had lost between 100-200 followers by Friday morning. Barack Obama went down 2.1 million.
"These sudden changes in account behavior could include Tweeting a large volume of unsolicited replies or mentions, Tweeting misleading links, or if a large number of accounts block the account after mentioning them", it further explained.
Well, it is now happening and people have started noticing the drop in follower accounts.
Prominent people and celebrities have started noticing the drop in followership.
Gadde explained their decision, saying: "As part of our ongoing and global effort to build trust and encourage healthy conversation on Twitter, every part of the service matters". He added in another tweet, "Look, if they're genuinely fake or dead accounts, I have no problem with it.But how do we know?"