Netflix is Testing a New, More Expensive 'Ultra' Subscription

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Netflix is Testing a New, More Expensive 'Ultra' Subscription

Thankfully, it doesn't look like Netflix is planning to hike its current subscription prices any further, but a new even higher tier could be on the way.

As per a report in Tutto Android, Netflix is planning to release the new Ultra tier priced at Euro 16.99 (roughly Rs. 1,400).

Netflix is supposedly thinking about adding a fourth plan that will include access to HDR content in addition to everything now available in the Premium plan.

Users on the premium tier would see their streams halve from four to two and lose access to HDR, but keep 4K viewing.

Another inconsistency might be more concerning to Netflix fans: while the desktop versions of Netflix's European sites show unchanged Standard and Premium plans, mobile browsers show that Standard has been stripped of one of its two simultaneous streams, while Premium has lost two.

The Ultra plan may affect some aspects of the current Premium plan, according to PhoneArena.

First spotted by TuttoAndroid, the new package's price and options have varied for a number of people. The new Ultra tier will include all the benefits of Premium, plus HDR.

A spokesperson from Netflix confirmed the tests to CNET, saying: "We continuously test new things at Netflix and these tests typically vary in length of time". The only difference appears to be that it supports High Dynamic Range (HDR) while all other plans on Netflix don't support the feature anymore according to the listing.

In Europe, the Ultra plan is expected to cost €16.99 a month, which is roughly $20. "In this case, we are testing slightly different price points and features to better understand how customers value Netflix".

Other Twitter users also said they had no idea about the feature.

"Have a TV show or movie you'd like to see on Netflix?"

A plan that limits subscribers to one screen at a time without high-definition remained at £5.99 ($8 in the US) a month.

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