Google has made it easier for Fortnite fans to not fall for fake listings by noting that the game isn't available on Google Play Store yet. Unlike most developers who rely on the Google Play Store for distribution of their apps, Epic feels that Fortnite can draw enough interest to allow them to avoid needing a third party distributor. You'll leap out of the Battle Bus with a huge grin on your face, get oh-so-close to shooting the first unsuspecting player you see, and have the game quit out within a few seconds of you landing on the ground.
XDA-Developers explains that when people sign up to the beta, their Pixel downloads an app that replaces a placeholder app, making everything work just fine.
While this move will make Epic Games more money than otherwise, it will also set up a unsafe precedent for Google. The web Play Store does not have this feature, though.
With the Android launch finally upon us, we project that, based on Sensor Tower Store Intelligence data, Google stands to miss out on at least $50 million in platform fees during the remainder of 2018 due to this unprecedented decision.
If more developers follow Epic's path, then the road to unauthorized and potentially harmful downloads on Android devices will only widen. Instead, Epic Games will offer the title on Android through its own launcher.
Google isn't very happy about this as they seem to put Fortnite's main competitor PUBG at the top of search results when someone searches for the aforementioned game. We'll keep you updated on the latest.