Apple Watch Series 4 models rest on display during a launch event on September 12, 2018, in Cupertino, California.
Apple unveiled three iPhones previous year, and it looks like we can continue to expect a set of three for the foreseeable future. As of today, the cheapest iPhone available on Apple's site is the $449 iPhone 7 (or the $569 iPhone 7 Plus).
The iPhone Xs, like its predecessor, has a screen that occupies nearly the entirety of the phone's frontage.
Screen size. Like the iPhone X before it, the Xs Max uses an organic liquid crystal display, which are renowned for richer colors, while putting less stress on the battery.
Apple is notorious for running a tight ship with few product leaks, though there are a handful of notable examples where that hasn't been the case.
This year's three top phones are all more expensive than last year's models. The fourth generation of the watch sees a major revamp in its specifications and the most visible external design change to date.
Apple has just announced the new iPhone XS and its bigger brother XS Max. Here's a look at the new phones, their main features, and when you'll be able to get your hands on them.
Reference to a new Apple Watch, and two new sizes of changeable Watch strap, also appeared in the listings, appearing to confirm rumours of a redesign to the wearable device.
If the speculation pans out, the even-bigger iPhone would represent Apple's attempt to feed consumers' appetite for increasingly bigger screens as they rely on smartphones to watch and record video, as well as take photos wherever they are.
The phones are equipped with faster processors and better memory capacities than ever before, relying on Apple's new A12 Bionic chip. There's also a $749 Xr model, with an LED screen and a single-lens rear camera, instead of the dual lenses of the more costly models. We fully expect this phone to deliver solid performance on all counts. This phone comes in funky colours like Coral, White, Yellow, Black, Blue and even the Product Red.
Some tech commentators are speculating that Apple is behind schedule developing the AirPower, which it first previewed one year ago, and have linked this to Apple's acquisition of the charging startup PowerbyProxi. The cheaper iPhone XRs will be available to pre-order on Oct 19 and will be in stores starting Oct 26. We conduct the test using a robotic finger that simulates what a person might do with a phone throughout an average day-without taking a break.
The Bluetooth/GPS model will start at $399, while the version with cellular connectivity will run you $499.