Heather MacGregor, a spokeswoman for Aurora, said in an emailed statement that the cannabis producer has expressed specific interest in the infused-beverage space, and intends to enter that market, BNN Bloomberg's David George-Cosh reported.
Aurora is Canada's third-largest cannabis maker, with a market value of C$8.7 billion.
According to the Bloomberg report, Coca-Cola says it is monitoring the young "edibles" industry and is interested in drinks infused with CBD. Aurora's stock soared 17 percent, while Coke's edged up slightly. "The space is evolving quickly", Coke spokesman Kent Landerstold the wire service.
Coke says its an ingredient that could gain ground in wellness beverages globally.
The company went on to say that their objective is "health-focused beverages that will ease inflammation, pain and cramping". Heineken's Lagunitas craft-brewing label has launched a brand specializing in non-alcoholic drinks infused with THC, marijuana's active ingredient.
Cannabidiol is a non-psychoactive ingredient in marijuana that treats pain but does not get one high. She said she would not be surprised to hear of a similar deal by PepsiCo for its Gatorade drink.
With the increasing interest in cannabis by the likes of Coca Cola Co., Nigeria could potentially benefit. "It's going to be more of the "recovery drink" category", the source added.
Several U.S. states have legalized marijuana but it remains against federal law.
The Coca-Cola Company said Monday it is "closely watching" the expanding use of a cannabis element in drinks, another sign cannabis and cannabis-infused products are getting more acceptance in mainstream culture and a harder look from long-established pillars of American business.