The president of a private Christian college said Nike is stirring up controversy with its new Colin Kaepernick ad campaign and his school's athletic teams will not wear the company's apparel in response.
Woods shot even-par 70 Friday in Round 2 of the BMW Championship and sits T-11 at 8 under par for the week.
"Just like the National Football League, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts", the president tweeted Wednesday. "It's a lovely spot and pretty powerful people (are) in the spot".
A person familiar with the situation said Kaepernick was watching the ad's first television airing on NBC at an event held at Nike's world headquarters in Beaverton, Oregon.
He's received a book deal, television deal, several media awards - and now he headlines this ad campaign, which is meant to celebrate the 30th anniversary Nike's famous slogan, "Just do it".
The College of the Ozarks said it would "choose its country over company" by terminating its Nike sponsorship deal and removing all Nike-branded athletic equipment or uniforms, according to a report by Kansas City ABC affiliate KMBC. And I think they've done that. Davis, echoing the sentiments of many police officers and service members, said Kaepernick is not an accurate depiction of someone who has sacrificed.
Nike's most high-profile critic is President Donald Trump, but he has been fixated on players protesting the anthem, and Nike's support of that cause, more than anything else. And so, I've spent a lot of time over the past year having forums, having debates, discussing what people - really civil debates with people - and at this point, there's just some people that you can't convince. I think that it's such a polarizing issue.
The athlete has become the face of player protests against racial injustice and police brutality, since he started sitting and later kneeling during the national anthem, inspiring others to follow suit.
Brooks Koepka, the PGA Championship victor and two-time U.S. Open champ, said the biggest victor might be the publicity sparked for Nike. "They want to do things that help their bottom line".