Nike online sales soar following the Colin Kaepernick campaign

The campaign is specially timed to mark the 30th anniversary of the company’s slogan ‘Just do it.’ A large billboard featuring the ad is seen above in New York City on Thursday

Nike online sales soar following the Colin Kaepernick campaign

However, it seems Nike don't have much to worry about.

"College of the Ozarks has stated its views regarding patriotism, the American flag, and the national anthem", the statement said, noting that in October It "revised its contracts for competition in all sports, adding a stipulation that all participating players and coaches show respect for the American flag and national anthem".

Nike announced its new ad campaign featuring former San Francisco 49ers quarterback Colin Kaepernick.

On Monday, Kaepernick tweeted a photo of his face and the phrase, "Believe in something, even if it means sacrificing everything".

Kaepernick, now 30, is not currently on any National Football League team roster.

The endorsement deal between Nike and Kaepernick has unsurprisingly proven controversial, prompting some to call for a boycott of the company's products.

While Kaepernick, along with other NFL players who knelt during the game's national anthem, maintains that they are protesting about police brutality and the deaths of unarmed black Americans, critics are still quick to throw a backlash at the players.

Shares of Nike fell almost 3 % in midday trading Tuesday, and social media posts showing consumers cutting up or burning Nike clothing popped up with a hashtag encouraging a #NikeBoycott.

The unveil incited a storm of reaction, including from USA president Donald Trump who tweeted his objection, saying, "What was Nike thinking?".

The story is a bit different in Robinhood however.

Meanwhile, interest in Nike stock is also jumping.

The popularity of Nike's stock has jumped 20 points as well.

MORE: Good for business? Many made a decision to boycott Nike and posted photo and video of them destroying their Nike apparell. Currently, Robinhood's 22,000 investors are on the under-35 demographic, and as pointed out byBusiness Insider's Josh Barro, it's clear that the company is reinventing itself to get by with the times and double down on this new demographic.

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