Spokane sounds off on Colin Kaepernick's Nike endorsement

Colin Kaepernick ads spark boycott calls people burn Nike products in protest

Image Credit Reuters

President Donald Trump played into Nike's hand this morning, trashing the company for featuring former National Football League quarterback Colin Kaepernick in its latest "Just Do It" ad campaign.

Reid's brother, Eric, was the first San Francisco 49ers player to take a knee alongside Kaepernick in 2016 during the national anthem in protest of racial inequality and police brutality.

Meanwhile, Kaepernick has filed a grievance against the NFL alleging that teams colluded to keep him out of the league.

UPDATE (3:20 PM ET): Nike has chosen to release the full two-minute video advertisement starring Colin Kaepernick and other star athletes, despite the backlash they received for the original ad.

Jay Rosenstein, a former CBS Sports executive and an adjunct professor at New York University's Tisch Center for Sports Management, said he's not surprised by what Nike is doing. It's amusing watching a company that uses child slave labor overseas to make their products all of a sudden become humanitarians.

Nike's stock price initially dropped following the news.

People have been on either side of the spectrum when it comes to Nike's decision.

By now, all sports fans have seen the videos and images all over social media of Colin Kaepernick's critics burning Nike gear. "I have no idea if he's being blackballed".

Nike released a commercial starring Colin Kaepernick on Wednesday, following this week's announcement of a partnership between the two that prompted boycott threats as well as criticism from President Donald Trump.

The creative, by Wieden & Kennedy, is beautifully shot and written, with Kaepernick providing the voice over and his powerful punchline, "Believe in something".

"I'm never ideal but you know, just try to be the best that I can be and maybe I can just influence one person and that makes a change already". "What non-believers fail to understand is that calling a dream insane is not an insult-it's a compliment", Kaepernick says in the spot.

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