Adobe Introduces Premiere Rush Video Editing App, Previews Photoshop for iPad

Adobe Introduces Premiere Rush Video Editing App, Previews Photoshop for iPad

Adobe Introduces Premiere Rush Video Editing App, Previews Photoshop for iPad

Adobe didn't want to tell anyone in case the experiment was unsuccessful, but a few months later, a "proof of life" concept of the full Photoshop app was launching on an iPad. Initially, Premiere Rush CC is available on desktop and iOS devices, while Rush for Android is planned to launch in 2019. There's also a "Premiere Rush CC Starter Plan" trial available for free that gives customers access to to all the features across desktop and mobile, but only allows for three project exports total.

Adobe previewed the app over the summer, and will announce the publicly available app at Adobe MAX in Los Angeles on Monday.

Premiere Rush CC joins big brothers Premiere Pro and Premiere Elements, and I'm curious if this release will impact those other products at all.

It integrates capture, editing, simplified color, audio and motion graphics with publishing to YouTube and Instagram in one easy-to-use solution.

Project Rush, which was announced earlier this year, will also see a CC release, under the moniker Premiere Rush CC.

Premiere Rush CC is included in all Premiere Pro CC subscription packages and also offers a single app plan for US$9.99 per month.

Adobe already provides tablet and mobile users with a number of photo-oriented editing apps, namely Adobe Photoshop Express, Photoshop Lightroom CC and Photoshop Mix. With Photoshop CC across devices, coming first to iPad in 2019, you will be able to start your work on an iPad and seamlessly roundtrip all of your edits with Photoshop CC on the desktop via Creative Cloud.

As for Project Gemini, it's a new app created to aid drawing and painting workflows. Details on Project Gemini are sparse at the moment but it's presumed that Adobe would like to parse the experiences in Photoshop to leverage users who use the Apple and Surface Pen technologies primarily. So when a user opens the file later on desktop, changes made on the iPad will also appear.

Chief Executive Officer Shantanu Narayen has sought to expand Adobe by emphasizing its main creative software and bolstering a suite of business offerings. "By continuing to innovate in our flagship apps, extending into exploding segments such as experience design and social video creation, and pioneering in emerging mediums like touch, voice, 3D and augmented reality, Adobe Creative Cloud has truly become the creativity platform for all".

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