We're hearing - and now seeing - reports that Google's New Chromecast is already on shelves in major retailers in the USA, with some Best Buy customers even able to buy and take home the new devices which haven't even been announced yet.
A Reddit user created a post showing off the newest Chromecast device from Google and saying they had bought it too early.
So while we can't tell what new features are coming to Chromecast from this incident alone, it's been suggested that the device will be 4K and have Bluetooth - opening up the possibility of controllers and other peripherals.
Google’s New Chromecast showing up on more shelves, before its announced
It appears certain Google will announce a brand-new Chromecast streaming device at its October 9 event in New York City, alongside a slew of new hardware, including Pixel 3 and Pixel 3 XL smartphones, new Pixel Books, and possibly new Pixel Buds headphones. "I thought it was just a design refresh taking queues from the Chromecast Ultra". Still micro-USB (sad right). "But since I already had it in my hand and was the same price as the 2nd generation Chromecast, they let me have it under the old SKU". There is no glossy top like the 2nd-gen device and does not magnetically attaches to the device via HDMI although the power is still delivered through MicroUSB port.
It's unclear why the Best Buy employee even tried to sell the third-gen device when it wasn't ringing up in the system and bypassed it but, if found out, there will be dire consequences for that employee. When the redditor got home, he noticed that the device was indeed different than others he owned. According to the user, the packaging and design seem to be different from the second-gen Chromecast.
Sadly, the new Chromecast doesn't work, as it requires a new version of the Home app, which will likely be released after Google's show. The new Chromecast is expected to arrive with Bluetooth support.