Women still shying away from doing annual mammograms - Breast Friends president

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All proceeds gathered at Tough Enough to Wear Pink will be donated to the American Cancer Society for its breast cancer programs. Previously this information was available by request to the Breast Screening Program.

The Pink Fund, founded in 2006 by breast cancer survivor, Molly MacDonald, is a 501 (c)(3) public charity that provides financial support, which helps meet basic needs, decreases stress levels and allows breast cancer patients to focus on healing while improving survivorship outcomes.

When it comes to breast cancer several myths exist.

Dr Nsiah-Asare said late presentation of breast cancer cases was due to low awareness and unavailable mass screening programmes; non-accessibility of specialised treatment centres, and socio-cultural beliefs even among the elite, including women and females in the health profession. A woman's risk of developing breast cancer approximately doubles if she has a mother, sister or daughter who has been diagnosed.

King persisted because a significant amount of statistical data generated around the world from the 1920s indicated that daughters of women who died of breast cancer were more likely to develop and die from the disease themselves. As women age their breasts become less dense, especially after menopause when much of a woman's breast tissue is replaced by fat.

Breast density is one of several risk factors but is not a major cancer risk factor compared with other commonly recognized risk factors such as age or family history of breast cancer. About 30 percent of breast cancer in young women is found a few years after having a child.

Approximately 10 per cent of women are considered to have extremely dense breasts while about 80 per cent have density in the middle two categories.

"We will have a silent auction and sell the Pink Out T-shirts", said Vicki Bush, THS principal.

Compare that to women without the mutation who have only a 12 percent lifetime risk. Breast density is a finding that can only be seen on a mammogram.

Some women may still be apprehensive to get mammograms because they have heard the test may not be worth the hassle and can hurt, but new 3-D technology has made a difference.

At the Scotland Imaging Center, new state-of-the-art technology is helping find more abnormalities than before.

But still there was skepticism about her mathematical model, so King set out to show the existence of a breast cancer gene by locating it using linkage analysis.

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