The COAI is objecting to the promotional videos that indicate that electromagnetic field emissions from mobile phones and towers are harmful to living creatures and the environment, including birds and human beings. COAI has also requested the Central Board of Film Certification (CBFC) to re-examine the film and withhold release till the latter reaches a conclusion. It is a direct sequel of the file Enthiran which was released in the year 2010.
Interestingly, the letter acknowledges, "The said depiction of mobile services and towers is false, based on no evidence and wholly fictional".
"It is defamatory of the complainant and its members, and violated their constitutional rights".
The trailers shows Akshay Kumar as an ornithologist who wages war against cell phones.
The association claimed that the film is against public interest. The telecom operators also called on the authorities concerned to suspend the "exhibition of the movie" until the matter is resolved. Furthermore, they have also asked CBFC to reconsider the certification. "We have requested CBFC that they examine the film with due regard to our concerns and direct that the movie be provided to us in order to enable us a fair opportunity to raise our concerns fully and adequately", added Rajan. Made at a cost of as high as Rs 500-600 crore, it is very important for the makers, stars and everyone involved in the film to earn nearly double the money which has been put in to put the film on celluloid. Amy Jackson plays the leading lady of the film.