Facebook Takes on TikTok With New Video App Lasso

Facebook Lasso

Lasso is Facebook's new short-form video app. Screenshot by Abrar Al-Heeti

Facebook had reported that Lasso, had been the new standalone app for mass entertainment, short form-ranging from comedy to the beauty fitness and lots more. From trending pop hits to vintage classics, you'll find whatever song you need to take your videos to the next level. "We're excited about the potential here, and we'll be gathering feedback from people and creators". After creating a Lasso video, it can optionally be shared as a Facebook Story, with similar Instagram stories integration coming in the near future. Of course, the social media website has a long history of launching new app and trying to associate with whatever is the popular thing among teens at any particular time.

Facebook shut down Paper, a stand-alone iOS app that was part News Feed, part newsreader, in 2016, two years after its launch. According to TechCrunch, the app is Facebook's attempt at winning over its dwindling demographic of teens.

It's interesting that Facebook has released Lasso with little to no official announcement, after revealing in October that the app was in development. The application can be if you have account in Facebook or Instagram. The app includes video-editing tools, and helps users add music and text. Facebook will soon roll out the option to enable Instagram-sharing as well. All we've really seen is a tweet from the app's product manager. At present, users can not make their Lasso profiles private. According to the recent reports it had been recorded that only half of the teens agreed to the fact of being a user of the social media platform - Facebook, as compared to 2004, where nearly 71 percent of them were being a part of it.

After Musical.ly was acquired by Chinese tech giant ByteDance, the app was re-released as TikTok.

To download the Lasso, head to the links below or check out the respective app stores, Google Play for Android and App Store for iPhones.

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