Instagram removes inauthentic likes, comments to fight automated bots

Getty Images  Maja Hitij

Getty Images Maja Hitij

"These new measures will be ongoing, and accounts that continue to use third-party apps to grow their audience may see their Instagram experience impacted", the social media service said, without elaborating.

Instagram made an announcement that they're removing the likes, follows and comments made by accounts obtained through third-party apps.

Social media platforms like Instagram and Facebook obviously attract a ton of people, and when you have platforms as massive as these are, some have the temptation to artificially inflate things such as likes and follows to increase their popularity.

It's possible that some people may have inadvertently shared their credentials with third-party apps, hence why offending accounts aren't automatically being deleted. These bung accounts will be identified using moderation tools built on machine learning, after which their fake-ass shit will be deleted without the need to remove the whole thing, which is something it's done in the past.

The exercise which kicked off on Monday will do away with fake followers, likes and comments generated by applications tailored to make accounts appear more popular than they actually are.

The move here was much-needed from the company.

The crackdown on fake accounts, comments and likes comes when Instagram's parent company, Facebook, has been criticized for data breaches and the spread of inauthentic content. Facebook purchased Instagram for $1 billion in 2012. As a result, they're asked to change their password regardless to revoke access. This is just the first step in the process of purging inauthentic activity from Instagram, and the company says that it'll have more to share on that front in the coming weeks.

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