Netflix tests a $4/month mobile-only plan in Malaysia

Ted Sarandos chief content officer Netflix

Ted Sarandos chief content officer Netflix

The Basic Netflix plan in Malaysia costs RM 33 ($7.87).

Netflix has chose to test its first mobile-only package in Malaysia and a "few" other countries for a reduced price of just US$4 per month, seemingly with a view to rolling out the initiative to other developing markets in Asia - if the trial is deemed to be a success. The SD-only versions of Netflix content will prevent crafty users from figuring out a way to stream their mobile only subscriptions to bigger screens. They added that similar trials are "running in a few countries" although the company declined to provide details. The company's current pricing structure puts it out of reach of some potential subscribers. Moreover, customers who prefer watching high-definition videos would need to subscribe to Netflix's Standard or Premium subscription package. It seems like a natural fit for the streaming service, but we'll have to wait and see how the trials pan out. It has 79 million of its subscribers out of 137 million coming from global markets, according to a Techcrunch report.

In an effort to boost business and subscribers around the globe, Netflix is testing out the idea of significantly cheaper, mobile-only subscription options, as low as $4 per month.

"We are always looking for ways to make Netflix more enjoyable and more accessible to people all over the world", Netflix told USA Today. This isn't the case in other parts of the world, however, and now Netflix is trying to appeal to users who don't have a TV or PC at home. "We may not ever roll out the features or elements included in a test", the spokesperson added. "Someday I'm sure our pricing will evolve in more options but for the next couple of years I think what we've got is a very cost-effective option".

"More than half of Asian content hours viewed on Netflix this year are viewed outside the region", Mr. Sarandos said in a presentation during the conference. Last month, chief product officer Greg Peters had also said that they will experiment with their pricing models to grow its user base in India and other markets, including launching a lower cost subscription plan.

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