After his daughter Kirsten got suspended from riding the bus for a second time as a result of her bullying another child, Cox decided he wasn't going to give in to her request that he give her a ride.
Matt Cox, a native of Swanton, Ohio, prompted a divide in opinions nationwide after he punished his 10-year-old daughter for bullying by making her walk five miles to school in near-freezing temperatures. Cox posted the video to social media on Monday and it has garnered 14 million views and tens of thousands of comments.
Matt Cox posted to a now-viral video of his daughter walking down the road in 36 degree weather as he follows behind in his auto.
That five-mile walk to school was broken up over Kirsten's three-day suspension. But he remained in their heated vehicle, driving slowly behind her on Tuesday as she was ordered to walk along the side of the OH roadway for eight kilometres in 2-degree Celsius weather.
The video has been shared more than 300,000 times.
A father in the United States has been slammed for the harsh punishment he dished out to his daughter after discovering she had been bullying another child.
He later posted an update on his Facebook page, saying Kirsten is fine and has learned her lesson.
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Mr Cox added that many children feel entitled to privileges like being taken to school in the morning by auto or bus.
"Let me make this extremely clear: Bullying is unacceptable, especially in my household", said Mr Matt Cox.
The 10-year-old told WTVG she herself had been bullied and now knows to be kind. "I hope that parents hold their kids accountable".
As it turned out, many people did agree with Mr Cox's method, said an ABC News report.
"Mr Cox added: "[She] seems to have a new outlook on bullying as well as a new appreciation for some of the simple things in life she used to take for granted".
"I also hope that parents see the video and start holding their kids accountable for their actions and stop sweeping their child's actions under the rug with the ideology that kids will be kids", he said, according to News5. "We as parents need to stop the bullying on the home front because bullying only breeds bullying", Cox said.