Beyoncé & JAY-Z Promote Veganism by Offering Free Concert Tickets for Life

Uproxx  Getty

Uproxx Getty

Beyonce and Jay-Z are encouraging fans to adopt vegan diets by dangling a golden carrot - lifetime tickets to their concerts.

'We used to think of health as a diet - some worked for us, some didn't.

Greenprint is the brainchild of vegan food company 22 Days Nutrition, a company started the Carters and Marco Borges, an author, nutritionist and celebrity personal trainer.

According to her post, Bey herself has pledged to participate in meatless Mondays and eat only plant-based meals for breakfast. That is, if they're willing to say goodbye to meat and go vegan.

Music's first couple Beyonce and Jay-Z are encouraging fans to go vegan for a month with a contest to give one lucky victor a lifetime of free tickets to their shows.

The Crazy In Love singer and Empire State of Mind creator, want their fans to commit to a plant-based lifestyle. Borges recently authored an accompanying book, The Greenprint: Plant-Based Diet, Best Body, Better World, which features an introduction from Beyoncé and Jay-Z. As an added incentive, she also teased that there's potential to win free tickets to not only her concerts but also Jay-Z's for LIFE!

In a conscious effort to save our planet, many people have been picking up the vegan lifestyle, or even just making the effort to consume less meat.

Those taking up Beyonce's challenge are likely to explore the benefits of plant-based eating and have the potential to join the vegan movement once they learn about the wider impact our choices have on animals. "Having children has changed our lives more than anything else", the couple wrote.

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